Themed journey · 8 chapters

The Name & Protected Origin

Eight stops reveal why tequila is called tequila: a town, a region, an agave, a regulation – and what mezcal or agave spirit are allowed to call themselves instead.

Chapter 1A Town Gives Its NameTown and License
Chapter 2The First Protection of OriginProtected Since 1974
Chapter 3181 Municipalities, One Boundary181 Municipalities
Chapter 4Only One Single AgaveOne Single Agave
Chapter 5100 Percent or Mixto100% Agave
Chapter 6Who Guards the NameCRT and NOM
Chapter 7Agave Spirit Around the WorldAgave Spirit Worldwide
Chapter 8The Dispute Over BoundariesDispute Over Territory